Account Management

All Pages

Recent Articles

Online Advertising Tips

Whatever type of business you have, whether it’s online or off, you need to advertise and these online advertising tips are intended to help you. Even if your business is online, you can still use offline advertising for it, and vice versa.

No matter what your business is, unless you are the only one with that product or service, you’re always going to be in a fight to the finish for every single customer. These online advertising tips are part of an effort to help you overcome any doubts and issues that you may have about advertising.

A Few Online Advertising Tips

A.      The first thing that you have to realize is that all advertising prices are negotiable. You should never simply assume that because something appears on the surface to be pricey, it’s out of your league. In fact, because the economy goes through its up and downs just like anything else, advertising venues that are traditionally believed to be out of most small business budgets, are actually found to be well within range.

B.      Be a guerrilla. That is to say, include your name, company, web address, and any other useful contact information everywhere you can possibly put it. In other words, make effective use of email signature lines, forum signature lines put the information on your business cards and anything else you can think of.

C.      Most free advertising is pretty worthless, HOWEVER, if you get a single lead from it, then it became worth it. It costs you nothing but a little time regardless, so you may as well put it to use. You should stop short of actually buying any type of advertising on the get paid to sites, but if it’s free you may as well put it to work.

Contextual advertising sites are also a great source of traffic. Sites like AllStar Advertising, Google, Yahoo and others offer highly targeted traffic by matching your ads to sites that are similar, ultimately giving you access to pre-qualified traffic.

These sites run on a pay per click model. Unlike their predecessors, the PPC Search engine, these sites have anti-fraud algorithms which are so sophisticated that they will automatically dismiss unqualified clicks. Ultimately, you advertising dollars stretch much further.

What’s more, AllStar Advertising still has many popular keywords selling at just 2 cents per click, stretching you ad dollars still further yet!

Online Advertising

There are many different types of online advertising. Of these types of online advertising, some methods are more effective than others. While there is still some that just do not work at all. To be sure, different methods will all produce different results for different sites. Some of it has to do with demographics of course, but there can be any other number of reasons why a given method will work well for one site, but completely bomb for another, despite the fact that the sites may be similar in nature.

Basic Advertising Methods

There are a number of methods that can be used for online advertising:

  • Social networks can be effective for getting the word out, but your entire advertising campaign absolutely must not be centered on just this one thing, or the overall campaign will fail.
  • Contextual advertising is the act of using text ads to advertise your company. Sites like AllStar Advertising as well as a few others provide this service. Algorithms have been created and fine tuned over time to virtually get rid of click-fraud.
  • Banner advertising is another service provided by AllStar Advertising. Banner advertising, though not as popular as it once was, is still highly effective in gaining new, qualified traffic to your website
  • Use of “sig” lines on forums is a great way of getting the odd visitor or two, but sig lines are most effective for gaining back links to your website.

Other types of Online Advertising

Other types of online advertising include such things as email marketing and pay per click advertising. With PPC, your ad is pretty much a search engine listing. The difference being is that you pay for your link to appear in the first position.

With the onset of contextual advertising however, PPC is not as popular as it was back when it started. Part of the reason is that so many of the PPC search engines failed to effectively stem off the possibility of click-fraud.

AllStar Advertising is very proactive in preventing click-fraud. Details are a coveted secret, but simply know that there are active definitions built into to our exclusive algorithm that ward off would-be fraudsters, disabling their accounts pending an investigation by our staff.

What this means to you, is that you can rest assured that every single visitor we send to you in the real thing!

Why the PTC Sites are Not Good Places to Advertise

PTC= Paid to Click

When you buy advertising on these websites, it's cheap enough, but you may as well be standing outside throwing your dollars up in the air. The traffic gleaned from such sites is worthless. Why?

Simply because these sites pay people to sit there and do nothing but mindless click away throughout the day for pennies.

Do you honestly think these people might be checking out your offer? Perhaps - if you are giving away something free, or you have another PTC that you want them to come to and click away mindlessly on ads that they don't even bother to read.

If you want real, true advertising, with no one sitting around clicking away to eat up your dollars without even bothering to read the ad, then you need to come to a site like AllStar Advertising, where you'll get a good deal, on EFFECTIVE ADVERTISING for your company.

Don't throw your money away on nothing. Use it where it's going to convert customers for you!

Quick Search

Advanced Search

Categories

Subscribe via RSS